Andrea Guendelman Biography

Andrea is the co-founder and force behind BeVisible, the first career social media platform for Latinx. Andrea founded BeVisible after her own experiences as a Harvard-trained corporate lawyer and an entrepreneur. As a Latina, she struggled to find her ambition and navigate the conflicting demands of her culture, as well as the stereotypes of U.S. culture. At the same time, she experienced the embrace of the Latino community and the power of networks.

Andrea grew up in Chile. The end of the Pinochet dictatorship awakened her generation of women to a world of career possibilities. When the country awoke, Chilean women faced the same opportunities and the same perils as women in the United States confronted a decade earlier. They faced traditional views on a woman’s role, families, spouses, and partners with their own demands and expectations, and discrimination and stereotyping. The most daunting challenge for them was the question that comes with new freedom: what do I expect of myself?

Seeking to escape the net of expectations created by others, Andrea went to the United States to study at Harvard Law School. She then worked as a corporate lawyer in New York and Washington, D.C. and became a mother. She had achieved the dream of becoming a successful attorney. But she found it wasn’t necessarily her dream. Andrea wanted something more, and she wanted to give back to the community and to younger generations of aspiring Latinx.

Andrea took inspiration from her grandparents who were immigrants and entrepreneurs and founded her startup.

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