Amy Shecter Biography

Amy Shecter, the CEO of Glamsquad, a technology-powered, consumer-focused firm that provides on-demand, at-home beauty services, offers a remarkable track record of enterprise leadership and business success in the fashion and fitness industries. Shecter has developed businesses from the ground up, rejuvenated brands for increased relevance, and accelerated development and profitability for established organizations. He is a bold visionary, nimble thinker, and inspirational organizational leader. Shecter has positioned organizations for a distinct competitive edge to succeed in the marketplace and produces great financial outcomes across digital and physical channels, with a focus on developing resonant brands and premium customer experiences. Shecter's business strength derives from her interdisciplinary expertise in DTC, wholesale, and licensing in both the local and foreign markets, as well as her diverse startup, rapid growth, and turnaround leadership. Shecter has succeeded in crystallizing vision and strategy, mentoring leadership talent, and fostering a collaborative culture where people are happy, challenged, and able to fully thrive throughout her career. Shecter has built a high-performing organization at Glamsquad, with a strong leadership team in place, and has positioned the firm for smart, profitable development. Shecter has led the development of a scalable, sustainable operating model, focused growth into six new markets, digital asset rebranding, and the introduction of a new proprietary technology platform to improve client experience and operations during the last three years. Shecter has also been instrumental in the formation of numerous lucrative collaborations with leading global companies. Glamsquad is personalizing commerce in an unprecedented way and building strategic partnerships across hospitality, retail, technology, and beauty to unlock its multichannel product distribution potential, leveraging direct client access and a unique position in the home to build intimate relationships. Schecter was the CEO of CorePower Yoga, a fast-growing chain of boutique yoga facilities owned by Catterton Partners, before joining Glamsquad. She's also held executive positions at Elie Tahari, C. Wonder, Cole Haan, and DKNY.

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