Amy Schwartz Biography

Amy Schwartz is a cognitive psychologist, the creator of IDEO Chicago's User Research Group, and a senior thought leader in IDEO's Health & Wellness domain. She has over 25 years of experience in research, design, and innovation, 14 of which she spent at IDEO. Working with a wide range of customers, including tiny non-profit start-ups and industry giants like Baxter, Medtronic, Abbott, and Geisinger. Amy's innovative research methodologies and human insights have been applied to award-winning projects ranging from the design of surgical instruments and consumer health products to chronic illness adherence strategies, new services for retail-based health clinics, and the design of a medical simulation center for a major medical school. She specializes in assisting customers in re-framing challenges in order to generate creative design solutions. Amy has an empathic, holistic understanding of the entire modern healthcare ecosystem, as well as the needs, desires, fears, and real-life contexts of a variety of stakeholders, having worked closely with consumers, patients and their families, providers and their care teams, pharmacists, pharmaceutical companies, and payers. Amy's current objective is to apply Amy has spoken at the IHI Forum, ESOMAR Global Healthcare Conference, and AcademyHealth Annual Research Meeting about ideas for changing healthcare and empowering both patients and care teams. She's also given talks at Northwestern University, the University of Michigan, and the Association for the Advancement of Medical Instrumentation on design research, health trends, and behavior modification and adherence. Amy has a BA in psychology from Columbia University and a Ph.D. in cognitive psychology from Yale University.

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