Amy Odell Biography

The last time we caught up BuzzFeed's Amy Odell (who formerly helmed The Cut) she was telling us about the site's just-launched women's vertical Shift which she's been heading up ever since. Almost exactly a year later we've learned that Shift will soon make way for the launch of BuzzFeed Fashion a new permanent fashion-only vertical that Odell will head up. Yep--Amy Odell is back in fashion. Oh and she's also writing a book! More on that later. Since its inception Shift has been serving up interesting largely original content on topics that interest women from breast feeding to Occupy Wall Street taking on unpaid internships to BuzzFeed-y things like 3 Easy Ways To Upcycle Credit Cards Into Jewelry. BuzzFeed Fashion launching April 8 will also do that. We want to have original content across the board but we will find ways to cover the stories that everyone's talking about that everyone wants to read about but in our own unique way. She'll also be applying the BuzzFeed format to fashion referring to the sites signature often-viral photo lists. She points out Shift's hilarious 24 Ridiculous Ways Fashion Week People Dealt With The Blizzard as an example. It's an interesting challenge to take something like fashion that's niche and taking it mass while at the same time making it feel insidery but I think we've been able to do that and I think it's really exciting that a site like BuzzFeed that is so big and gets so much traffic wants to move into this space.

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