Alf Rehn Biography

Alf Rehn is a well-regarded academic who combines rigorous analysis with a creative and often surprising outlook on life bringing in things like popular culture and philosophical theory into his analyses of modern business and contemporary economy. Alf's approach to management and business is highly creative and often turns taken-for-granted notions on their head. Rather than presenting the same buzzword everyone else does he challenges our thinking by arguing for things like taking frivolity seriously that innovation has become boring that brands are uninteresting and that real business wisdom can be found in comic books. At times provocative and always engaging he represents a fresh new way of thinking about business. Currently Alf holds a chair of management and organization at

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