Al Masocco Biography

Throughout his career with CBS Records Sony Music The Firm and now his company PulseBeat Marketing Al Masocco works on a daily basis in communication/managing Label and Artist operations along with developing and implementation of marketing plans reviewing budgets working with online teams and then turn it into a tactical reality. The practice of exposure and managing the flow of information between Labels Managers outside Organizations and the Public is a key part of all of his marketing efforts.
PulseBeat Marketing is a full service Los Angeles based company reaching out to the broad diverse and creative music community on a worldwide scale. Throughout his career combining music with the visual media has always been the centerpiece of all Masocco's music videos television and movie projects along with being a liaison between the creative and business ends of this process.
The opportunity to help expand growth and develop brands at different companies has always been of key interest to Masocco and his life's work reflects that. He's been in the music industry for over 30 years both in sales and marketing but even more than that the music scene has always been a central part of my marketing career. His current and past positions speak for themselves. He has been in the music business for the past 30+ years working at corporate giants like CBS Records Sony Music and The Firm in both music and film management roles. He was the VP of Marketing for Epic Records for well over a decade Head Of Marketing for MJJ Records (Michael Jackson's Label) and SVP of Worldwide Marketing for The Firm Management Company helping launch the company from its initial roster of three clients to well over 200.

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