Aimee Johnson Biography

Aimee Johnson is a senior digital marketing executive and customer-centric innovation expert with extensive experience in consumer experience, digital/product launches, strategic branding, and customer loyalty in both growth and turnaround situations. Aimee Johnson was hired chief marketing officer of Zillow Group in 2018, which has a portfolio of the largest and most active real estate and home-related businesses on mobile and online. Johnson is a 25-year marketing professional and innovation specialist with extensive experience in consumer experience, digital product launches, strategic branding, and customer loyalty. Prior to joining Zillow, Johnson spent 14 years at Starbucks, where she held various leadership positions, the most recent of which was Senior Vice President of Customer Relationship Management, where she oversaw the company's loyalty program and digital innovation. She has held positions in marketing, brand management, analytics, and general management at Campbell Soup Company. She graduated from Virginia Tech with a B.S. and an MBA from Georgetown University. Johnson can use consumer insights and customer analytics to develop and quickly monetize forward-thinking next-generation technology solutions to discover and address particular marketplace demands, increase customer lifetime value, and build loyalty. She has a rare blend of traditional consumer packaged goods background, P&L management expertise, and physical retail / digital visioning and execution capabilities at top companies.

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