Aaron Hurst Biography

Aaron Hurst is the CEO of Imperative and a globally recognized social entrepreneur. He is a close adviser to many global brands and frequent speaker and writer on the development of the Purpose Economy.

He remains an active adviser to the Taproot Foundation where he has been the catalyst and lead architect of the $15 billion pro bono service market. He was the creative force behind the conception of the national Billion + Change campaign. Previously he worked in Silicon Valley developing the precursors to social media.

Widely known for his thought-leadership and a regular blogger for the Huffington Post, Stanford Social Innovation Review and LinkedIn, Aaron is a member of the Nonprofit Times’ Power & Influence Top 50, and has been recognized as a top social entrepreneur by Fast Company, Ashoka, Draper Richards Kaplan Foundation, Manhattan Institute and the CommonWealth Club. In 2009, he received the highest honor bestowed on an alumnus of the University of Michigan.

Aaron is the author of "The Purpose Economy" and co-author of the children's book "Mommy and Daddy do it Pro Bono" with his wife, Kara Hurst.

Aaron, Kara, and their two children live in Park Slope, Brooklyn. His favorite root vegetable is the radish.

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