Travis Bernard Biography

At TechCrunch, Travis Bernard is in charge of audience growth and social media. He joined TechCrunch in July 2014, and since then, he has fundamentally altered the way the website approaches social media. His objectives have been to boost website traffic, expand video watching, fortify the online community, and produce income. Although social media has primarily been his area of focus for increasing audience size and generating revenue, he also frequently works on creating and marketing new digital experiences for their tentpole events, enhancing newsletters, distributing and pitching content to business partners and OO properties, and leading TechCrunch's analytics and reporting initiatives. Travis joined AOL in 2013 with the intention of assisting all of its content sites with audience development, traffic growth, social media "best practices" strategy education, and web analytics training. Through the use of technologies like Adobe Site Catalyst (Omniture), Simple Reach, and Simply Measured, he worked with companies to demonstrate to them how to monitor and track success on social media. He frequently carried out social media brand evaluations that provided tactical suggestions for increasing traffic, improving products, and developing communities. He spent a year contributing to all of AOL's websites before being shifted inside the company to focus only on TechCrunch, which covers tech and startups. Travis served as the Social Media Analytics Manager for the National Guard account at LMO Advertising prior to joining AOL. The bespoke social media analytics and performance reports he created, improved and managed there aided in the strategic advertising and marketing choices pertaining to web-based, digital, interactive, mobile, and social media activities. His team was able to accomplish its objectives and make a good impression on the customer because of his ability to analyze social media analytics, assess trends and possibilities, provide informative reports, and suggest solid campaign ideas. Travis was a Senior Online Analyst in the entertainment practice at New Media Strategies (now named MXM) prior to joining LMO. There, he watched the web for client material leaks, observed changes in important social media and blog metrics, assessed user and blogger comments to gauge sentiment and calculate the share of voice, and collated online coverage into daily reports. By creating graphs and trend analysis statements that highlighted important results like tone shifts and audience reach by demographic, he helped with bi-weekly and monthly buzz reports. He earned a B.S. in communications studies with a minor in managerial studies from Vanderbilt University in Nashville, Tennessee, a few years before I began my early work with PR and advertising companies in the Washington, DC, region (focusing on leadership and organization).

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