Mike Norton Biography

Michael Norton is a widely recognized authority on the behavioral economics of investment: how investing time, money, and labor can influence how people come to value things from products to personal relationships. He is an Associate Professor of Business Administration in the Marketing Unit at the Harvard Business School. Mike has published more than 40 academic articles which have appeared in top marketing, management, psychology, and interdisciplinary scientific journals, and is currently co-authoring a book on money and happiness.

His research has elicited extensive media attention, including appearances on National Public Radio and invited op-eds for The New York Times, Forbes, and the Los Angeles Times. His research has twice been featured in The New York Times Magazine Year in Ideas issue (in 2007 and 2009), and his research on the IKEA effect was named as one of Harvard Business Reviews Breakthrough Ideas in 2009. In 2010, he won the Theoretical Innovation Prize from the Society for Personality and Social Psychology. At Harvard, he teaches a course entitled the "Art of Marketing Science," and he has received awards for exceptional teaching and mentorship.

Mike completed his undergraduate degree at Williams College in 1997 and Ph.D. at Princeton University in 2002, as well as a post-doctoral fellowship in MITs Media Lab and Sloan School of Management (where he worked with Dan Ariely, best-selling author of Predictably Irrational and The Upside of Irrationality).

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