Jenny Storms
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- Corporate Appearances
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Jennifer ‘Jenny’ Storms was named Chief Marketing Officer for NBC Sports Group in October 2015. She oversees all marketing for NBC Sports Group assets, which include NBC Sports, NBCSN, Golf Channel, the NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. She is also responsible for The NBC Sports Agency, which uses NBC Sports Group marketing resources to produce campaigns for group partners, which have included the Premier League, PGA TOUR and NHL. Storms reports to Mark Lazarus, Chairman, NBC Sports Group.
Storms joined NBC Sports Group from PepsiCo, Inc., where she most recently served as Senior Vice President of Global Sports Marketing. In that role, she was responsible for developing and implementing an integrated global sports strategy across PepsiCo’s portfolio, including 22 flagship global billion-dollar brands. She also managed the relationships for PepsiCo’s sports initiatives, including the NFL, MLB, NBA and NHL, as well as many team and player partnerships.
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