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Howard Schultz's Booking Agent Details:
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For this reason, many have turned to our agency for Howard Schultz’s booking fee, appearance fee, speaking fee, endorsement and/or marketing campaign cost. Our celebrity speakers bureau has successfully aligned talent like Howard Schultz with companies needing a guest speaker for conventions, conferences, trade shows, graduations, store grand opening, product launches and much more.
Howard Schultz is an American businessman. He was formerly the CEO of Starbucks, now executive chairman, and a former owner of the Seattle SuperSonics. He was a member of the Board of Directors at Square, Inc. In 1998, Schultz co-founded Maveron, an investment group, with Dan Levitan. In 2016, Forbes magazine ranked Schultz as the 595th richest person in the United States, with a net worth of $2.9 Billion as of September 2016.
On December 1, 2016, Schultz announced his resignation as CEO of Starbucks, effective April 2017. He will become executive chairman, with Kevin Johnson to become CEO.
After graduating, Schultz worked as a salesman for Xerox Corporation and was quickly promoted to a full sales representative. In 1979 he became a general manager for Swedish drip coffee maker manufacturer, Hammarplast, where he became responsible for their U.S. operations with a staff of twenty. In 1981, Schultz visited a client of Hammarplast, a fledgling coffee-bean shop called Starbucks Coffee Company in Seattle, curious as to why it ordered so many plastic cone filters. He was impressed with the company’s knowledge of coffee and kept in contact over the next year, expressing interest in working with them. A year later, he joined Starbucks as the Director of Marketing. On a buying trip to Milan, Italy, for Starbucks, Schultz noted that coffee bars existed on practically every street. He learned that they not only served excellent espresso, they also served as meeting places or public squares; the 200,000 cafés in the country were an important element of Italian culture and society.
On his return, he tried to persuade the owners (including Jerry Baldwin) to offer traditional espresso beverages in addition to the whole bean coffee, leaf teas and spices they had long offered. After a successful pilot of the cafe concept, the owners refused to roll it out company-wide, saying they did not want to get into the restaurant business. Frustrated, Schultz decided to leave Starbucks in 1985. He needed $400,000 to open the first store and start the business. He simply did not have the money and his wife was pregnant with their first baby. Jerry Baldwin and Gordon Bowker offered to help. Schultz also received $100,000 from a doctor who was impressed by Schultz’s energy to “take a gamble”. By 1986, he raised all the money he needed to open the first store, “Il Giornale”, named after the Milanese newspaper of the same name. The store offered ice cream in addition to coffee, had little seating, and played opera music in the background to portray an Italian experience. Two years later, the original Starbucks management decided to focus on Peet’s Coffee & Tea and sold its Starbucks retail unit to Schultz and Il Giornale for US$3.8 million.
Schultz renamed Il Giornale with the Starbucks name, and aggressively expanded its reach across the United States. Schultz’s keen insight in real estate and his hard-line focus on growth drove him to expand the company rapidly. Schultz did not believe in franchising, and made a point of having Starbucks retain ownership of every domestic outlet. On 26 June 1992, Starbucks had its initial public offering and trading of its common stock under the stock ticker NASDAQ-NMS: SBUX. The offering was done by Alex, Brown & Sons Inc. and Wertheim Schroder & Co. Inc.
Schultz wrote the book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time with Dori Jones Yang in 1997. His second book Onward: How Starbucks Fought for Its Life Without Losing Its Soul, co-written with Joanne Gordon, was published in 2011.
On January 8, 2008 Schultz returned as CEO of Starbucks after an eight-year hiatus. At this time, Schultz was earning a total compensation of $9,740,471, which included a base salary of $1,190,000, and options granted of $7,786,105. Schultz is a significant stakeholder in Jamba Juice.
On the first of November 2013, it was announced that Schultz had stepped down from the board of Square, to be replaced by former Goldman Sachs executive David Viniar.
Once you have submitted your booking request, our booking agents will work on our behalf to book Howard Schultz, but in the occasion he is unavailable our team will provide you a roster of other business speakers that can deliver a keynote or make a guest appearance at your event. Our goal is to align you with a speaker like Howard Schultz that will make your event unforgettable.
Disclaimer: SpeakerBookingAgency.com assists corporations, event planners and PR Firms looking to book Howard Schultz or similar business speakers for Product Endorsements, Ad Campaigns, Appearances, and Speaking Engagements. Our Booking Agency does not advertise or claim that we are the exclusive agent for Howard Schultz. Our agency works on the inquiring companies behalf to get the best price based on the event details. The booking fee ranges listed are a point of reference and typically a rough ball park based on past or current bookings. To provide an accurate rate our agents need the date, location, and event details. We advise all interested companies to fill out the booking request form.
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