Halla Tomasdottir Biography

Halla Tomasdottir, co-founder of Audur Capital financial services, has been instrumental in rebuilding Icelands economy since its collapse in 2008. Her passion is releasing the incredible economic potential of womens ways of doing business.

Halla Tomasdottir believes that womens values are key to solving Icelands economic crisis. In 2007, Halla and her business partner, Kristin Petursdottir, co-founded Audur Capital to bring greater diversity, social responsibility, and feminine values to the nancial services industry. These values include independence, risk awareness, straight talk, emotional capital, and prot with principles. And Audurs approach appears to be working. The investment rms innovative offeringssuch as the national green-tech investment fund they set up with pop icon and homegirl Bjrkmay just help save banking in Iceland.

Halla began her career in corporate America, working for heavyweights like M&M/Mars and Pepsi-Cola. Back home, she helped create a foundation and the executive education and women entrepreneurship programs at Reykjavik University. Halla later became managing director of the Icelands Chamber of Commerce; she left her post to start Audur. The company is named after an early Viking settler, Audur the Wise, whose moniker signies wealth, happiness, and clear space.

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