Guy Garcia Biography

Guy Garcia was born 16 July 1955 in Los Angeles, CA and is an award-winning journalist, novelist, and multimedia entrepreneur, specializing in multicultural consumerism and socio-economic trends.

Garcia is the current President & CEO of Mentametrix, Inc., a next-generation research, marketing and consulting company that combines: multicultural consumer insight from a sociological phenomenon he coined The New Mainstream, for which he has written a book by the same name; and the predictive power of the Implicit Association Test (IAT) and other online research technologies.

Garcia was a staff writer at TIME Magazine for 13 years, where he covered business, international and arts & entertainment, including a 1988 cover story on the emerging U.S. Latino culture, featuring famed actor Edward James Olmos.

He is a former Vice President at AOL, where he launched AOL Latino, the bilingual entity of AOL International, encompassing all 2 million of its Hispanic subscribers.

A three-time national magazine Awards judge, Garcia serves as a speaker and consultant for major international corporations, including Time Warner, Reebok, The National Ski Aeas Association, Kraft Foods, the Coca Cola Company, Nissan Motors, McKinsey & Co. and the Council on Foreign Relations. He is a nationally recognized expert in multicultural markets and mega-trends, who has appeared on NPR, ABC World News Tonight, CNBC, PBS, and New York One.

He is currently chief consultant to the Warner Bros. Hispanic Marketing Project, The Time Warner Research Council Multicultural Consumer Study, and the PBS/BBC co-production Latin Music USA, a four-hour documentary on Latin Music and Culture to air in January 2009.

In the mid-90s, Garcia co-founded Total New York, a highly acclaimed Silicon Alley start-up and later became the Founding Editor of AOL Digital City, New York.

He currently owns or shares equity in: Mentametrix, Inc., Veritalk, and Montebello Entertainment. He is a member of P.E.N. and an Edward Albee Fellow.

Garcia earned his M.S. from the Columbia University Graduate School of Journalism and his B.A. from the University of California, Berkeley—where he graduated with Phi Beta Kappa honors.

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