As General Manager for the Microsoft U.S. Central Marketing Organization Grad leads a team of 21st-century marketers and data professionals who drive B2B revenue marketing activities for the $35B Microsoft commercial business in the United States. Core areas of responsibility include content marketing; marketing automation; BI & reporting; event marketing; social command center; social selling; account-based marketing; and centralized operations.
Grad is a classically-trained packaged goods marketer with a passion for technology and people.
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