Gigi Guerra Biography

Gigi Guerra is somewhat of a grunge-era fashion legend. As a shopgirl at influential Lower East Side boutique TG170 in the mid-90s she met dozens of magazines doyennes. Current Lucky Editor-In-Chief Brandon Holley eventually hired her to style an early cover of Time Out New York featuring the cast of Rent.
Ms. Guerras first staff job was assisting Rachel Zoe in the fashion closet of YM. She went on to become a senior editor at Jane as well as the executive editor of Lucky under founding editor Kim France where she led the reporting and scouting for the mags famous city shopping guides. She is a visionary who doesn't just spot trends -- she makes them up and makes them happen says former boss Jane Pratt who now runs XOJane.com.
In 2008 Guerra was plucked from Cond Nast by Mickey Drexler who hired her as the marketing director of fashion retailer Madewell the cool little sister of J.Crews madcap preppy. Editorial to marketing is not a typical shift -- I credit Madewell with letting me jump into it and learn as I went Ms. Guerra says of her time working under Mr. Drexler.

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