As a young girl growing up in Vancouver, Coco Rocha never expected to become one of modeling's biggest and most ubiquitous stars. After being spotted by a modeling scout at an Irish dancing competition, Rocha was introduced to world-renowned photographer Steven Meisel. Shortly after, Coco appeared on the March 2006 cover of Vogue Italia. This was the beginning of Rocha's meteoric rise into fashion.

Coco quickly began appearing on the runways for Marc Jacobs, Versace, Prada, Louis Vuitton, Anna Sui, Dolce & Gabbana, Chanel, Balenciaga and countless others and ignited a firestorm in the fashion industry when she opened and closed the Fall 2007 Jean Paul Gaultier show by performing an Irish dance down the runway. Fashion editors and photographers were immediately impressed by her instinctive ability to capture the essence of the editorial stories she was shooting, a talent that can be attributed to her background as a dancer. She has worked with leading photographers in the industry including Steven Meisel, Patrick Demarchelier, Mario Testino, Arthur Elgort, Nathaniel Goldberg, Mikael Jansson, Greg Kadel, Steven Klein, Annie Leibowitz, Peter Lindbergh, Craig McDean, Nick Night, David Sims, Mario Sorrenti, Solve Sundsbo, Inez Van Lamsweerde, and Vinoodh Matadin. Her advertising campaigns include CK ONE Fragrance, Christian Dior, Chanel, YSL Beaute, YSL Elle, Balenciaga, Lanvin, Dolce & Gabbana, Diesel, Tommy Hilfiger, The Gap, Banana Republic, Liz Claiborne NY, PHI, Nicole Farhi, DeBeers, Loft, Christian Lacroix, Coca-Cola Lite, Esprit, H & M, MCM, Longchamp, Uniqlo, Albion, Zac Posen, Rimmel London, White House / Black Market, Dennis Basso and Karl Lagerfeld for Macy's.