Strategist and social entrepreneur who found her way from London to the West coast. Her first venture, Glow Away, tackled children’s fear of the dark and more recently, CRACK + CIDER has provided essential items to over 8,000 homeless people in London and California. Charlotte currently works as a strategist, manages CRACK + CIDER’s presence in the USA and aims to inspire others to use their skills for good by speaking, writing and running workshops on design for social impact.
Part Strategist, part Social Entrepreneur who found my way from London to the West coast where I spend my weekends in the ocean and mountains and eating around a campfire.
Co-Founder of (the somewhat contentious) non-profit CRACK + CIDER which provided essential items to over 8,000 homeless people in London and California.
I currently work at Beyond as a Strategist; run ‘Beyond Good’; and spend my evenings, weekends and early-mornings talking to rebel-girls who are saving the world in research for my book: Be Bad, Do Good.
I also talk about Brand and Design Thinking at Social Impact events and write about the topic for The Huffington Post as a guest-blogger.
After working in advertising brand strategy for a number of years I found that the data-led strategic and creative problem-solving skills we were using to solve business challenges could be applied to solving bigger problems in society.
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