Brooke Harrington

Investing in stocks—once the province of the privileged elite—now involves more than 50% of all Americans. Brooke Harrington, sociologist, author, and speaker, has followed the trajectory of this new market populism. Her book, Pop Finance: Investment Clubs & the New Investor Populism, is the first to examine the origins and impact of this mass engagement in investing. She delves into the interpersonal dynamics that distinguish effective decision-making groups from their dysfunction counterparts. And she reveals that most Americans approach investing not only to make a profit but to make a statement—reducing portfolios to something a kin to consumer products. Such issues are relevant to corporate leaders, policymakers, and millions of Americans planning for retirement.

A recognized expert in today’s finance systems, as well as human behavior, Brooke is often solicited for her insights by media outlets like CNN, Lifetime Network, BBC, Newsweek, and The New York Times. She also serves an impressive array of consulting clients, including Ogilvy & Mather, Amazon.com, Bank of America, Legg Mason Fund Investments, and Fidelity Investments.

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