Bert Jacobs Biography

Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. The Boston, MA based lifestyle brand spreads the power of optimism and helps kids in need by donating 10 percent of its net profits to The Life is good Kids Foundation. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and kids that optimism is fun, healthy, and empowering.

In 1994, with a combined sum of just $78 in the bank, Bert and his brother John officially launched Life is good. Today, Life is good products are sold by over 3,500 retailers nationwide and on Lifeisgood.com. Bert, John, and The Life is good Company are living proof that “Optimism can take you anywhere.”

Life is good focuses on forging meaningful, emotional connections, and relies heavily on its community of Optimists to build its brand. Because Life is good considers kids its ultimate source for inspiration, the company is committed to helping kids in need through its support of The Life is good Kids Foundation. To date, the company with a positive purpose has raised over $9.5 million for kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising efforts.

After graduating from Villanova University in 1987 with a degree in Communications, Bert enjoyed stints as a ski instructor, pizza delivery man, and substitute teacher. Bert focuses his energy on where the Life is good brand is going next. When not overseeing the business, he enjoys live music, travel, surfing and a full-tilt game of Ultimate Frisbee. Claim to fame: he once jumped into the Boston Marathon with zero training and finished in less than four hours.

Bert has appeared on CNN’s "Tips from the Top," CNBC’s "Business Nation," and "The Donny Deutsch Show." Life is good has been featured on ABC News "Nightline," NBC’s "The Today Show," in The New York Times, The Wall Street Journal, Inc Magazine, and The Huffington Post, among others.

Bert is the second youngest of six siblings from Needham, MA. He credits his mother with teaching his brother and him to face the bumps in the road with a smile. The Jacobs brothers see simplicity, humility, and a sense of humor as the three keys to Life is good’s continued success.

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