Barbara Caplan

Consumer Trends Expert

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New York, NY

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Barbara Caplan's Booking Agent Details:

Companies and event planners have turned to SpeakerBookingAgency.com when looking to contact Barbara Caplan’s booking agent. Our close relationship with Barbara Caplan’s Manager, Publicist, Assistant and Agent provides us direct access to his schedule and availability.

For this reason, many have turned to our agency for Barbara Caplan’s booking fee, appearance fee, speaking fee, endorsement and/or marketing campaign cost. Our celebrity speakers bureau has successfully aligned talent like Barbara Caplan with companies needing a guest speaker for conventions, conferences, trade shows, graduations, store grand opening, product launches and much more.

Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. A prominent expert on consumer trends, Ms. Caplan is one of America’s foremost authorities on the food, retail, fashion, housing and personal care industries.

Ms. Caplan’s primary responsibilities at the firm are focused on the Yankelovich MONITORÆ. The Yankelovich MONITOR has served as the foremost source for tracking values, beliefs and lifestyles for 25 years, providing a predictable, scientific focus on the future. This analysis is utilized to help clients forecast trends and understand the implications for their marketing strategies. Barbara Caplan is also directly involved with client service at Yankelovich and plays an important role in the firm’s presentations and other public engagements as well.

Employed with Yankelovich for more than 18 years, Barbara Caplan has worked closely with numerous companies, including General Mills, American Express, Meredith Corporation, Avon, American Association for Retired Persons (AARP), Sara Lee, and others. A recognized author and lecturer on consumer trends, Ms. Caplan has spoken before diverse client, industry and government groups and has published articles and essays in Marketing News and the Arthur Anderson Retail Letter.

Barbara Caplan earned a bachelor’s degree in political science from Smith College and a master’s degree in psychology from Columbia University and Sarah Lawrence College. Prior to joining Yankelovich, she taught child psychology at Pace University. Currently, Ms.Caplan resides in New York City with her husband.

Established in 1958, Yankelovich Partners, Inc., with corporate headquarters in Norwalk, CT and offices located in major cities throughout the United States, conducts custom and syndicated surveys around the world for consumer products and services as well as business-to-business markets.

Once you have submitted your booking request, our booking agents will work on our behalf to book Barbara Caplan, but in the occasion he is unavailable our team will provide you a roster of other business speakers that can deliver a keynote or make a guest appearance at your event. Our goal is to align you with a speaker like Barbara Caplan that will make your event unforgettable.

Disclaimer: SpeakerBookingAgency.com assists corporations, event planners and PR Firms looking to book Barbara Caplan or similar business speakers for Product Endorsements, Ad Campaigns, Appearances, and Speaking Engagements. Our Booking Agency does not advertise or claim that we are the exclusive agent for Barbara Caplan. Our agency works on the inquiring companies behalf to get the best price based on the event details. The booking fee ranges listed are a point of reference and typically a rough ball park based on past or current bookings. To provide an accurate rate our agents need the date, location, and event details. We advise all interested companies to fill out the booking request form.

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