Antony Chen Biography

Tony is the product lead for optimization solutions at Yahoo! which includes the market-leading Smart Ads dynamic creative product. In his two year tenure he doubled Smart Ads revenue led product integration for Yahoo!'s acquisition of Dapper a dynamic creative ad serving technology company and launched two performance display products in a rebrand of Yahoo!'s non-guaranteed marketplace to Network Plus. Prior to Yahoo! he spent 13 years in IT consulting focusing on program management requirements gathering and software development lifecycle methodologies.
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