Anabel Perez Biography

Anabel Perez was born in Caracas, Venezuela, where she spent much of her childhood observing and helping her father’s successful tech services company. She graduated with a law degree in 1987, and went on to work in Venezuela’s largest bank where she climbed the ranks until becoming Senior Vice President.

During her time as SVP she helped increase transactions by 50%. Further, she observed high-transaction costs among retailers. Relying on cash was also a security concern, and companies were forced to use armored trucks and armed guards to convoy cash payments. Anabel dreamed of creating prepaid products that would address these challenges. So in 2004, she founded NovoPayment, and within 18 months was headquartered in Miami.

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